Consumer Behaviour Towards Online Shopping Ppt Free Download
To link to this poem, put the URL below into your page: Song of Myself by Walt Whitman Walt Whitman: Song of Myself The DayPoems Poetry Collection, editor Click to submit poems to DayPoems, comment on DayPoems or a poem within, comment on other poetry sites, update links, or simply get in touch.. Poetry Whirl Indexes Poetry Places Nodes powered by Open Directory Project at dmoz.org DayPoems Favorites, a huge collection of books as text, produced as a volunteer enterprise starting in 1990. This is the source of the first poetry placed on DayPoems., exactly what the title says, and well worth reading.: 'If a guy somewhere in Asia makes a blog and no one reads it, does it really exist?' , miniature, minimalist-inspired sculptures created from industrial cereamics, an art project at Lewis and Clark College in Portland, Oregon., More projects from Portland, Furby, Eliza, Mr_Friss and Miss_Friss., a Portland, Oregon, exhibit, Aug. 5, 2004, at Disjecta.


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Title: Online Consumer Behavior, 1 Chapter 4 • Online Consumer Behavior, • Market Research, and Advertisement 2 Learning Objectives • Understand the decision-making process of consumer purchasing online. • Describe how companies are building one-to-one relationships with customers. • Explain how personalization is accomplished online.
• Discuss the issues of e-loyalty and e-trust in EC. • Describe consumer market research in EC.
3 Learning Objectives • Describe Internet marketing in B2B, including organizational buyer behavior. • Describe the objectives of Web advertising and its characteristics. • Describe the major advertising methods used on the Web. • Describe various online advertising strategies and types of promotions. • Describe permission marketing, ad management, localization, and other advertising-related issues.
4 Learning about Consumer Behavior and Purchasing Decisions Online • The Consumer Purchase Decision-making Process • A Generic Purchasing-Decision Model • product brokering • Deciding what product to buy. • merchant brokering • Deciding from whom (from what merchant) to buy a product. • A Customer Decision Model in Web Purchasing 5 Learning about Consumer Behavior and Purchasing Decisions Online • Mass Marketing, Market Segmentation, And One-to-one Marketing • one-to-one marketing • Marketing that treats each customer in a unique way. 6 Personalization, Loyalty, Satisfaction, and Trust in EC • personalization • The matching of services, products, and advertising content with individual consumers and their preferences.
• user profile • The requirements, preferences, behaviors, and demographic traits of a particular customer. 7 Personalization, Loyalty, Satisfaction, and Trust in EC • Major strategies used to compile user profiles • Solicit information directly from the user • Observe what people are doing online • cookie • A data file that is placed on a users hard drive by a remote Web server, frequently without disclosure or the users consent, that collects information about the users activities at a site. 8 Personalization, Loyalty, Satisfaction, and Trust in EC • Build from previous purchase patterns • Perform marketing research • Make inferences • behavioral targeting • The use of information collected on an individuals Internet-browsing behavior to select which advertisements to display to that individual. • Personalized services • Individual services • Universal services 9 Personalization, Loyalty, Satisfaction, and Trust in EC • Customer Loyalty • E-loyalty • Customer Loyalty To An E-tailer Or Loyalty Programs Delivered Online Or Supported Electronically. • Trust In Ec • trust • The psychological status of willingness to depend on another person or organization. 10 Personalization, Loyalty, Satisfaction, and Trust in EC 11 Personalization, Loyalty, Satisfaction, and Trust in EC 12 Market Research for EC • Methods For Conducting Market Research Online • What Are Marketers Looking For In Ec Market Research?
• Market Segmentation Research 13 Market Research for EC • Market Research For One-to-one • Direct Solicitation of Information • Implementing web-based surveys • Online focus groups • Hearing directly from customers 14 Market Research for EC • Observing Customers • transaction log • A record of user activities at a companys Web site. • clickstream behavior • Customer movements on the Internet. • Web bugs • Tiny graphics files embedded in e-mail messages and in Web sites that transmit information about users and their movements to a Web server. • spyware • Software that gathers user information over an Internet connection without the users knowledge. 15 Market Research for EC • clickstream data • Data that occur inside the Web environment they provide a trail of the users activities (the users clickstream behavior) in the Web site.
• Web mining • Web mining explores both Web content data mining techniques for discovering and extracting information from Web documents and Web usage. 16 Market Research for EC • collaborative filtering • A market research and personalization method that uses customer data to predict, based on formulas derived from behavioral sciences, what other products or services a customer may enjoy predictions can be extended to other customers with similar profiles. • Rule-based filtering • Content-based filtering • Activity-based filtering 17 Market Research for EC • Limitations Of Online Market Research And How To Overcome Them • Biometric Marketing • biometrics • An individuals unique physical or behavioral characteristics that can be used to identify an individual precisely (e.g., fingerprints). 18 Internet Marketing in B2B • Organizational Buyer Behavior • A Behavioral Model Of Organizational Buyers • The Marketing And Advertising Processes In B2B 19 Internet Marketing in B2B • Methods For B2B Online Marketing • Targeting Customers • Electronic Wholesalers • Other B2B Marketing Services 20 Web Advertising • Overview Of Web Advertising • interactive marketing • Online marketing, facilitated by the Internet, by which marketers and advertisers can interact directly with customers and consumers can interact with advertisers/vendors. 21 Web Advertising 22 Web Advertising • Some Internet Advertising Terminology • ad views • The number of times users call up a page that has a banner on it during a specific period known as impressions or page views. • button • A button is a small banner that is linked to a Web site.
It can contain downloadable software. • page • A page is an HTML (Hypertext Markup Language) document that may contain text, images, and other online elements, such as Java applets and multimedia files. It can be generated statically or dynamically. 23 Web Advertising • click (click-through or ad click) • A count made each time a visitor clicks on an advertising banner to access the advertisers Web site.
• CPM (cost per thousand impressions) • The fee an advertiser pays for each 1,000 times a page with a banner ad is shown. • conversion rate • The percentage of clickers who actually make a purchase. 24 Web Advertising • click-through rate • The percentage of visitors who are exposed to a banner ad and click on it. • click-through ratio • The ratio between the number of clicks on a banner ad and the number of times it is seen by viewers measures the success of a banner in attracting visitors to click on the ad. • hit • A request for data from a Web page or file. 25 Web Advertising • visit • A series of requests during one navigation of a Web site a pause of a certain length of time ends a visit. • unique visits • A count of the number of visitors entering a site, regardless of how many pages are viewed per visit.
• stickiness • Characteristic that influences the average length of time a visitor stays in a site. 26 Web Advertising • advertising networks • Specialized firms that offer customized Web advertising, such as brokering ads and targeting ads to select groups of consumers. 27 Online Advertising Methods • banner • On a Web page, a graphic advertising display linked to the advertisers Web page. • keyword banners • Banner ads that appear when a predetermined word is queried from a search engine. • random banners • Banner ads that appear at random, not as the result of the users action. 28 Online Advertising Methods • banner swapping • An agreement between two companies to each display the others banner ad on its Web site.
• banner exchanges • Markets in which companies can trade or exchange placement of banner ads on each others Web sites. 29 Online Advertising Methods • Pop-up And Similar Ads • pop-up ad • An ad that appears in a separate window before, after, or during Internet surfing or when reading e-mail. • pop-under ad • An ad that appears underneath the current browser window, so when the user closes the active window the ad is still on the screen. • interstitial • An initial Web page or a portion of it that is used to capture the users attention for a short time while other content is loading. PowerShow.com is a leading presentation/slideshow sharing website. Whether your application is business, how-to, education, medicine, school, church, sales, marketing, online training or just for fun, PowerShow.com is a great resource.
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